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What data does Google Analytics prohibit collecting?

Q.63 – What data does Google Analytics prohibit collecting? [D]

(A) Purchase amount

(B) Product SKU(s)

(C) Billing city

(D) Personally identifiable information

Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

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